Ever have one of those months where you’re working at a 10… but revenue feels like it’s operating at a 4 or even a 3?

Yeah. Me too.

March 2025. Exactly one year ago.

My team and I used to send weekly Loom updates sharing our priorities and working hours for the week (hello, remote team).

I remember my working hours that month very clearly:

All the time.

Early mornings before the house woke up. Late nights after everyone went to bed. Weekends carved out for “deep work.”

My calendar was full. My to-do list was overflowing. I wasn't slacking off.

But here’s what I couldn’t figure out:

• How could I work that hard and still feel behind?
• How could I be this busy and still not feel good about next month’s revenue?

And here’s the question that kept me up at night (besides, you know, actually working):

Am I just… bad at business?

Because that’s what it felt like.

Turns out… no.

What I didn’t understand then was that my Effort-to-Revenue Ratio was completely F*d.

There’s work that keeps a business running.

And there’s work that actually grows it.

The problem is the work that drains the most time and energy… it’s usually maintenance work.

Emails. Client requests. Admin. Fixing things. Updating things. Responding to whatever’s loudest that day.

It all feels necessary. Responsible, even.

But it doesn’t compound revenue.

So you end up making longer to-do lists, trying to be “more productive,” consuming more content looking for the missing insight… hoping you’ll get to strategy once things calm down.

But things never really calm down.

That disconnect - between effort and actual growth - is exactly what I’m breaking down in my upcoming live class:

>> Get Your Effort-To-Revenue Ratio Back On Track <<

Why Your Hard Work Isn’t Turning Into Predictable Dollars (And How to Fix It)

I’ll show you:

• Why this happens (especially to smart, capable women running real businesses)
• The lie that keeps you stuck in react mode
• And what actually shifts your effort back into alignment with revenue (hint: it’s called a Revenue Rhythm, and it’s simpler than you think)

If you’ve been working hard but still feeling financially unsettled, this will hit home.

→ Save your seat here - it’s free, and I promise it’ll be the most valuable hour you spend this month.

Let’s get your effort working for you again.

Julia

P.S. Join me live Monday, March 23rd at 12 PM ET. I’m breaking down why your hard work isn’t turning into predictable dollars - and exactly how to fix it. Save your seat here.​

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